Avoid Your CV Always Ending Up in the Bin
Cover Letters must grab the reader's interest so that they immediately want to learn more about the writer (you). Your cover letter is generally the first document those potential employers will read. So your job is to make sure it introduces you effectively and positively. The 5 Best ways to make sure your CV or resume does get thrown aside: ? You don't include a powerful cover letter ? The same cover letter was photocopied or obviously used for another job ? The cover letter doesn't include all the information the employer specified ? The cover letter contains spelling, grammar or typo errors ? Your skills and qualifications don't match the job description or person specification You really want to avoid your CV always ending up in the bin don't you, so when writing your cover letters, be sure to: ? Customize the cover letter to the particular job you're applying for ? Emphasize exactly how you expect to contribute to the company or organization ? Show interest and enthusiasm in the advertised job. ? Tell them you know about what they do and why you are interested in joining them ? Illustrate how your skills match the job description ? Check carefully for spelling errors and typos ? Address your letter by name to the person advertising (ring for the name if possible) Your cover letter will get much better results if you show that: ? You know what employers want ? Your strengths have the edge over the competition ? You tailor your cover letter to meet their specific employer's needs If you need more specific guidance on writing great cover letters or could use some examples to help you just visit my website at the address below. With over 25 years running businesses; as a Career Coach and Consultant in many sectors; Peter Fisher is well placed to guide job seekers through the steps needed in order to achieve that all important new position. He has personally coached thousands of individuals to career success. His distillation of these years of experience with all the essential facts and actions you must complete in order to achieve your own success is outstanding. He is very clear that you shouldn't be misled into thinking of "acing interviews" or "finessing" your way into a business; the most sustainable and fulfilling roles are gained through understanding your own specific needs and creating your strategy accordingly. For specific guidance on how you might produce your own compelling cover letters go to http://www.your-career-change.com/Cover-letters.html
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I was asked last week for an article about employment, "What is your favorite 'employment phrase'?"
Fact or Opinion?
"You ain't going nowhere, son. You ought to go back to drivin' a truck." What if Elvis believed this Grand Ole Opry manager's critique after his l954 performance? Or the Beatles listened in 1962 when Decca Recording Company responded, "We don't like their sound. Groups of guitars are on the way out."
Career Tips: How To Start A New Career
These days most people accept that jobs are not for life anymore. People are more mobile and much more likely to change jobs every few years and even careers a number of times throughout their lives. And it is increasingly common that we may also find that we need to change jobs because of retrenchments, redundancies and closures. Having confidence in your skills and experience and your ability to deal with the challenges of starting over can give you a greater sense of confidence about your career, and whatever life brings your way.
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How To Power Negotiate Your Next Bonus
A raise in your base salary is a permanent source of increased income. However, to increase your take home pay, you can also negotiate performance bonuses on specific projects, activities, or time frames. In the sales world bonuses are often called commissions. That is, a person is paid a salary plus commission for a certain level of sales. However, even if you are not in sales, you can find ways to earn extra income by negotiating win-win solutions.
Hot Business Trends for 2004? And Beyond: Maybe One Will Turn Into a Creative Business Idea for You
I always look forward to the December issue of Entrepreneur magazine. That's the issue that features the publisher's annual pick of hot businesses, markets, and trends for smart entrepreneurs ? or those who aspire to be.
Some of the high tech businesses cited like mobile gaming or online learning tend to require six and seven figure start up costs. This can seem daunting (although not impossible) for the person just venturing into self-employment. So I've decided to focus on the markets, trends, and businesses that speak to someone operating on a somewhat more limited budget. Let's start with hot markets:
HOT MARKET: Middle-Aged Women
Since I've recently entered my last year in my 40s, I thought it only appropriate to start with this group (although like most boomers, I still have a hard time thinking of myself as anything close to "middle aged"). Not surprisingly, products and services for women in their 40s and 50s that center around anti-aging and menopause are hot. The magazine cites such promising areas as counseling, exercise spas, yoga, smoking cessation programs? any product or service that helps women stay healthy and feel good about themselves ? both inside and out.
The reference to smoking cessation got me thinking? Residential treatment facilities for other forms of substance abuse are common- place, but I've personally never seen a retreat, spa, or other residential-type place specifically aimed at people who need help quitting smoking, and who would benefit from doing so outside their home environment. I'm picturing morning walks, meditation, massage, support groups, good food, and of course, lots and lots of punching bags!
HOT MARKET: Toddlers/Tweens/Teens
According to market research firm Packaged Facts, last year 5 to 14 year olds spent $10 billion on food and beverages. Other favorite product areas for kids are sports, fashion, music, and technology.
And apparently home dcor and remodeling isn't just for adults anymore (who knew?). Stores like IKEA and Pottery Barn are starting to selling home furnishing products aimed at teens.
With baby boomers having more discretionary income with which to spoil their grandchildren, babies and toddlers have also become hot markets. Online start-up ELittle Luxuries offers designer baby furniture and more than 600 other upscale baby items. (http://www.eLittleLuxuries.com)
HOT MARKET: Overweight People
After reading how much kids spend on food and beverages, it's no surprise that 15% of children and teens are overweight. But we adults have them beat. A whopping 64% of Americans are considered obese or overweight. Businesses that offer products and services to help people slim down and develop more healthy habits are the most obvious. But entrepreneurs willing to think outside the "solve the problem" box by looking for ways to make overweight people's lives easier verses trying to fix them, will also do well.
HOT MARKET: Metrosexuals
With the enormous appeal of stylish soccer super star David Beckham and shows like Bravo's Queer Eye for the Straight Guy where gay men help straight men with fashion, grooming, home dcor, and social skills, a growing number of heterosexual men are allowing themselves to tap into their fashionable side.
One enterprising guy who jumped into the metrosexual market early has seen phenomenal growth. With $20,000 and a dream, Tom Granese launched Regiments, an online store that sells high-end grooming products for men. Less than two years later, Tom opened his first storefront in Dallas with a projected $210,000 in first year in-store sales.
HOT MARKET: Hispanics
The Hispanic market is certainly nothing new ? in fact it's made Entrepreneur's list for many years now. The magazine cites opportunities in anything from food and entertainment, to financial services and Web services.
Now let's look at two of Entrepreneur's picks for hot trends in 2004?
HOT TREND: Outdoor Living Spaces
Into gardening or design? According to Joanne Kostecky of the American Nursery & Landscape Association, and president of her own garden design company, the concept of outdoor living rooms that is so popular in the south and some urban areas is beginning to reach the rest of the country. The fact that more consumers are investing in courtyards and elaborate gardens means the gardening and outdoor design businesses are bound to grow!
HOT TREND: Fast-Casual Food
Health and taste conscious consumers on the go are turning to fast- casual restaurants and chains. In my own small town of Northampton, two of the more popular joints are benefiting from the fast-casual boom. One serves upscale burritos (my favorite is the Thai burritos) and the other is a hip soup, salad, and sandwich joint that opened in a greatly remodeled former Taco Bell restaurant.
Idea: Back in my old softball days I always wished someone would cater to all those hungry players and fans by starting a high quality food wagon.
Other Hot Trends? Boating and water sports, the hunger for low- carb foods (a trend being taken seriously by restaurants, grocery stores, and food manufacturers), oils and sauces, and multiculturalism which includes the gay and lesbian markets.
Hot markets and hot trends lead to hot businesses. Here are some of Entrepreneur's picks?
HOT BUSINESS: Children's Enrichment Programs
With so many parents in the workforce, more kids than ever before are engaged in extracurricular and after school activities. If you like the idea of working with kids, you can opt to open a physical location like a gym, dance or art studio, or camp, take your program into the schools, or provide private lessons.
If you think opening your own place is financially out of reach, think again. While $12,000 is no small sum of money, it's a lot less than a lot of people might expect they'd need to shell out to start their own dance studio. But that's how much former dance student turned instructor Archer Alstaettter dug up in cash and credit cards to found Dance Emotion in Irvine, California. That was five years ago. Today Archer's studio has 500 clients and expects 600-plus to be enrolled by spring. You go Archer!
HOT BUSINESS: Home Improvement
Remodeling, refurbishing, and redecorating are all the rage. There are some 30 cable shows on home improvement alone. And home improvement isn't all about dcor. Worth noting are businesses that help home owners maximize the space they have as well as those making homes more accessible to an aging population. (To read about a unique, highly successful, and legitimate home business opportunity that matches home owners with reputable home repair contractors go to http://www.ChangingCourse.com/hrnsuccess.htm)
HOT BUSINESS: Yoga & Pilates
According to Entrepreneur, companies are bending over backwards to cater to the growing market of people practicing yoga. Clothes, mats, DVDs, music, and classes aimed at seniors, pregnant women and children as young as three are just a few products and services aimed at this growing market.
And with a reported 47 million Americans taking Pilates, a work out that builds abdominal muscles, opportunities abound for gym owners and instructors alike. If you like the idea of teaching Pilates, studio owner Maria Leone recommends starting out by keeping overhead low. She suggests renting space for one-on-one sessions from a small gym or chiropractic office. Fees for a typical Pilates session range from $50 to $70 an hour. Meditate on that!
HOT BUSINESS: Upscale Pet Services
According to the American Pet Product Manufacturers Association, Americans spent an estimated $31 billion on pets in 2003. A few of the luxury services cited include pet hotels complete with heated floors, limousine rides, day cruises, and personal shoppers. And apparently the spa trend has extended to the pet world with exfoliating treatments, aromatherapy, liposuction (I kid you not), and chiropractic services.
HOT BUSINESS: Outsourcing
Outsourcing is one of those good new-bad news things. If your job is being eliminated because it's cheaper for your company to outsource functions like HR, accounting, and network security, then outsourcing is a bad thing. Outsourcing is particularly hot in IT ? and when it comes to outsourcing jobs overseas, it's also controversial. The good news for freelancers is the federal government plans to open 850,000 jobs to outsourcing, with $85 billion in federal IT contracts to be awarded over the next three years
Other Hot Businesses: Spas, organic foods, online matchmaking, senior care, wireless, tech security, and voiceover IP (VoIP).
If you believe as I do that it's better to be the boss, than to have one, why not make 2004 the year you start putting your entrepreneurial plans into action? You don't have to quit your job or mortgage your home to get the ball rolling. You might resolve to do some research, start putting together a business plan, take a course on marketing, glass blowing, woodworking, web design, or whatever sparks your fancy, get certified to teach yoga, buy a book on how to launch a successful on-line business, start a Barbara Sher style Success Team? or just order a subscription to Entrepreneur.
If you don't already subscribe to Entrepreneur you can do so at http://www.Entrepreneur.com. The site also features a ton of free resources for anyone who already is ? or dreams of ? working for themselves. For other free resources for people who want to start their own businesses visit http://www.ChangingCourse.com/newbiz.htm
Okay, but what if you don't see a trend, market, or business here that speaks to you? Then find the one that does! I had a client who is crazy for horses and photography. It took me all of 30 seconds on Google.com to find a group called the Equine Photographers Network.
In addition to their conference this February in Florida, the group offers a free public online discussion group with over 700 members who range from top-of-their-field working pros to amateur photographers to magazine editors and writers to horse owners, all interested in improving their equine photography skill and knowledge. Learn all about the Equine Photographers Network at http://www.EquinePhotographers.net.
The way to find the "hottest" business idea for you is to get in touch with the passion that burns the brightest in your heart. Then make 2004 the year resolve to you take those first bold steps on behalf of your dream!
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What is Experience Anyway?
I learned in first grade that one plus one equals two. But, that's not the right equation when counting work experience. We often think we're building experience to help us get ahead. In reality, we're passing time. Ten years working like a cloned Bill Murray in Groundhog Day is not ten years worth of experience. Doing the same thing again and again yields an experience formula more like: ten times one equals one.
I used to equate years of work with years of experience. No more. I learned by making plenty of hiring and promotion mistakes in twenty years of management the two are not equal. Neither are years of work and performance. Doing something for five, ten or twenty years doesn't make you automatically five, ten or twenty years better than when you started. I've been cooking for thirty years but I remain a mediocre cook.
Two or three years involved with a business start-up or a new project might provide more growth and knowledge than ten years in a stable venue. And it might not. Gaining experience is more about you and your approach than anything else.
Recurring work events can be predictable, boring, and unchallenging ways of passing years at work if what you're doing is updating last year's memo, tweaking last year's budget, or fine-tuning last years goals without applying innovation, analysis or critical thinking. Retiring on the job is as prolific as spam and will get you as blocked as those unwanted emails.
I've found the difference between people who are winning at working and people who aren't, is the difference between passing another year at work and gaining another year of work experience. Those who build their experience build their futures. And, you can build experience without changing jobs.
Building experience is about the depth, diversity, challenges and learning you gain by offering the best of who you are at work. It's about seizing and creating opportunities. And it's about continual self-improvement and constant self-feedback.
You know you're gaining experience when you problem solve your own mistakes; learn to use knowledge building blocks to handle more complex issues; make contributions more valuable than the year before; acquire new skills by venturing outside a comfort zone; embrace new ideas or technologies; or recognize you don't know as much as you thought you did as you begin to see a bigger picture.
People who try new things, push the envelope, pitch ideas, offer innovative problem solving, take accountability, and never stop learning and making a difference, are people gaining experience and building their work future.
(c) 2004 Nan S. Russell. All rights reserved.
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An interview is much like a blind date. You have sweaty palms, heart palpitations, shaky nerves and a preconceived notion of what could happen. The perfect scenario unfolds in your mind, where you are calm, cool and collected, dressed smartly, totally in control, enthusiastically meeting the other person's gaze and brimming with confidence. However, that idea has begun to unravel, because as of right now, you are LATE, because you got lost, forgot your resume, wore a shirt that is making you sweat and have pulled a muscle breaking in new shoes. As you are being led to the boardroom, you're informed that your possible Superiors will be sitting in. Panic sets in with the realization that this blind date is over before it even begun.
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